The last five years have been unfriendly to the paper publication industry. In 2009 alone, Crain’s reports that 367 U.S magazines went out of business, while a number shifted into web site only publications, completely shutting down their print counterparts.
With the decrease in print advertising and the popularity of online media and other more trackable online marketing opportunties, it’s no wonder that the number of magazines that closed down last year still exceeded the number of titles that were launched. Let’s take a look at ten of the thousands of U.S. print magazines that went out of business in the last five years.
After three years of publication, Budget Living closed its doors February of 2006. This is despite a number of awards that the discount-loving magazine has received, including a National Magazine Award for General Excellence during its run.
Conde Nast shut down Domino magazine and its website in March of 2009 after almost four years of publication. With ad pages falling in 2008, Conde Nast made last-ditch efforts to save the magazine by appointing a new publisher just two weeks before it decided to finally shut down the title. In a press release, Chuck Townsend, CEO of Conde Nast, stated that the reason behind the decision to shut Domino and its website was driven entirely by the ailing economy.
Radar folded previously in 2005 and relaunched in 2006, just to be shut down again in 2008. Radar magazine published articles on entertainment, fashion, and politics and was been nominated for a National Magazine Award in the category of General Excellence.
The music magazine Blender shut down in April of 2009, leaving only its website Blender.com as an extension of the now defunct magazine. Former owner Felix Dennis sold the title together with Maxim to Alpha Media in 2007, but in 2008, Blender’s Ad pages dropped 31 percent. Ad pages sank an additional 57 percent the first three months of 2009, forcing Blender to close its doors.
Portfolio, the glossy business magazine from Conde Nast, ceased publication in April 2009 after a short two-year run. Portfolio’s ad pages from January through April issue fell 61 percent compared to the previous making it one of Conde Nast’s worst struggling titles.
The popular music magazine, Vibe, also fell victim to the list of print publications that shut down in 2009. The collapse in print advertising is said to have hit the magazine hard during the last months before it finally folded. The company tried to save the publication by finding new investors. Vibe was founded in 1992 by musician Quincy Jones.
After a 16-year run, Viacom finally decided to shut down Nickelodeon Magazine in December 2009. Nickelodeon president Cyma Zarghami stated in a company memo that it was a difficult decision to make, but the challenges faced by magazine publishing industry had left them no choice but to exit the magazine business.
National Geographic Adventure
The decade-old publication on travel and outdoors has announced that its last regular issue will be the December/January 2009/2010 copy, existing subscribers can choose between National Geographic and National Geographic Traveler instead. National Geographic however plans to keep the brand alive through books, e-books, and a website.
In an open letter to PC Magazine (Print) readers, Editor-in-Chief Lance Ulanoff announced PC Magazine’s decision of becoming 100 percent digital. The January 2009 issue marked the end of PC magazine’s 27 years of publication in print form. Ulanoff stated that the fast-growing expense of print and delivery was making it unjustifiable for PC Magazine to continue its paper publication.
The 70-year-old cooking magazine that started in the 1940’s had developed a following of nearly 1 million subscribers, but had to shutdown because of a decline in ad revenues brought about by a shift in audience interest to cooking shows on TV and the Internet.